"The CPI is not only an exciting competition where media companies can learn from each other. It also provides us an invaluable opportunity to support the non-profit organizations practically and sustainably" - Ms Tran Thi Minh Phuong (Director, Green Hat communications agency)
LIN's Community Partnership Initiative is an invitation to companies and skilled professionals in HCMC to apply their professional skills and experience to benefit the community. Via volunteer placements with one local not-for-profit organization (NPO), teams of volunteers train and coach NPO professionals and compete for the best results achieved in a set period of time. At the end of the initiative, the most effective partnership between a company and NPO is acknowledged and rewarded.
LIN's Community Partnership Initiative 2016 is generously sponsored by Irish Aid, Embassy of Ireland, and the program this year will focus on Developing Leadership Capacity Building for Non-Profits.
Companies participate for a variety of reasons: Companies may be looking to integrate volunteer service activities more deeply into their corporate citizenship programs, hoping to increase publicity and brand awareness, and/or striving to strengthen the communities in which they do business.
Local NPOs participate in order to build and strengthen their marketing and communication strategies and to develop their business strategies. They do this by leveraging the resources and capabilities of participating companies.
The challenge runs over the course of 4 months, starting with a Meet and Greet event at July and finishing in October with the Award Ceremony.
For more information on CPI 2015 please click here.